Brand Story

At PRC Store, we are more than just a shop—we are an extension of Premier Racquet Clubs (PRC), built on the same passion that drives our clubs: a love for racquet sports, community, and excellence. The store is guided by Karl Hale, a global leader in racquet sports. As CEO of PRC and Tournament Director of the National Bank Open in Toronto, Karl has dedicated his career to shaping the game at the highest levels. He has coached athletes from juniors to professionals, developed and operated world-class clubs across Canada, and worked with leading organizations to grow the sport globally. Beyond the court, Karl is committed to community building through the Helping Hands Jamaica Foundation, which has built more than twenty-seven schools and created life-changing opportunities for thousands of children.

Supporting Karl is a team with over one hundred years of combined experience in racquet sports. From coaching and club management to retail and product expertise, our people share a deep understanding of the game and a genuine passion for serving players at every stage of their journey. This collective experience ensures that every interaction at PRC Store is guided by real-world knowledge, care, and a love for the game.

  • 2021

    An important step in our journey that marked significant growth and progress.

  • 2022

    An important step in our journey that marked significant growth and progress.

  • 2023

    An important step in our journey that marked significant growth and progress.

  • 2024

    An important step in our journey that marked significant growth and progress.

"We believe in delivering not just products, but meaningful experiences that enrich your life. Every detail matters to us, and your trust inspires us to uphold the highest standards of quality, craftsmanship, and service in everything we do"
William Zhang
CEO

Our team

Behind the Brand

  • William Zhang

    Founder & CEO
  • Rachel Lee

    Head of Product Design
  • James Carter

    Marketing Director
  • Sophia Gomez

    Lead Equipment Specialist
  • Ethan Wang

    Customer Experience Manager